Rubenfishh, personal branding and content strategy agency
Rubenfishh is a personal branding and content strategy agency founded by Ruben Vis. What started at 20 as freelance video editing for creators grew into brand positioning and strategy for more than 50 Instagram accounts, in trading, law, fitness and beyond.
We build personal brand systems: positioning, tone of voice, content strategy and visual flow. Every profile is treated as a whole, from visuals and captions to story highlights, and built around the person instead of a template. Beyond content we build the systems behind the business, from coaching platforms to high-ticket sales funnels. Identity first, because clarity creates more momentum than motivation.
The story
- 2000Born in Amersfoort, Netherlands
- 2020Starts editing short-form video for creators, next to a job as software developerFreelance
- 2021 – 2024Editing grows into positioning and content strategy for 50+ Instagram accountsTrading · Law · Fitness
- 2025Founds Rubenfishh, an agency for personal branding and content strategyRubenfishh
- 2026Founds AgencyBase, the operating system behind the day-to-day of an agencyAgencyBase
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“Identity first, because clarity creates more momentum than motivation.”